The Anytime Bitter

More than a shot.
A ritual.

Bitter Club is a premium craft bitter — bold botanical character, 35% ABV, born for the shot glass and the cocktail alike. The first nationally relevant spirits brand built at the intersection of tradition, competition, and social ritual.

"More than a shot. A ritual."
Bitter Club Bottle
Our Story

Born from the love of bitter spirits and having a good time with good people.

The shot category has been dominated by uninspired, low-quality options that fail to excite modern consumers. Sugary, artificial formulas dominate shelf space, while consumer demand for natural ingredients climbs.

Premium spirits have transformed tequila, whiskey, and gin — shots remain a category without a premium leader. Bitter Club changes that.

Mission

To revive a classic spirits category by crafting bold, accessible products and scaling them through grassroots, community-driven growth.

Vision

To build a nationally relevant spirits brand at the intersection of tradition, competition, and social ritual.

The Product

Root Beer Botanical Bitter.
Crafted to stand alone.

ABV 35% Shot-ready strength
Flavor Profile Botanical Familiar yet elevated — natural botanicals
Sugar Content ~150 g/L Balanced, not syrupy. Clean finish.
Core Format 750 mL On-premise & retail — primary revenue driver
Mini Format 50 mL Bar format — soft launch, trial & impulse
Serve Shots ·
Cocktails Versatile, social, shareable